We’re Award Finalists by Showing the Positive Impact of Marketing

We’re delighted to announce that Syneka Marketing is a finalist in the Australian Marketing Institute’s (AMI) Awards for Marketing Excellence.

Our submission, which was entered in the ‘Marketing on a Shoestring’ category, outlined our work with Volunteering Western Victoria in developing their new marketing plan and brand. We wanted to demonstrate the positive impact that can be created through marketing, utilising the transformation of Wimmera Volunteers into Volunteering Western Victoria.

We also wanted to highlight that effective marketing does not need to be costly, since our strategic foundation enables actions to be identified and outcomes that can be measured. Our marketing plan for Volunteering Western Victoria demonstrated how they could achieve the vision presented in their business plan.

We outlined actions within six key strategies:

  • Becoming an effective regional peak organisation
  • Growing access to resources
  • Building the capacity of the volunteer and the not-for-profit sector
  • Organisational development
  • Diversifying and sustaining income support
  • Rebranding the organisation

The end result transformed Wimmera Volunteers into Volunteering Western Victoria, an organisation that is Empowering Communities and Supporting Volunteers.  The new identity conveys the role Volunteering Western Victoria has as a peak organisation in encouraging volunteering, while also demonstrating its local impact.

Alex and Natalia receiving the Excellence in Marketing Award for State Finalists on behalf of Syneka Marketing and Volunteering Western Victoria

Alex and Natalia receiving the Excellence in Marketing Award for State Finalists on behalf of Syneka Marketing and Volunteering Western Victoria

Our work with Volunteering Western Victoria showcases how marketing can be used for good.  As marketers, we can and should, create positive change and work to reconnect communities.

Volunteering Western Victoria’s Inaugural Volunteering Recognition Awards is an example of this new vision.  Over 200 guests attended these awards, which also received significant corporate support.  The enclosed video demonstrates the positive impact created through this vision.

We are honoured to have developed an ongoing involvement with Volunteering Western Victoria, in working their board, staff and volunteers to implement this new vision.

We exist as an agency to create positive change, our work across businesses and not-for-profit organisations demonstrates this approach.

We are change makers and we show how marketing success begins with strategy.


Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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