Media Release: Award Finalist Shows the Positive Impact of Marketing

MEDIA RELEASE: Thursday, 19 September 2013

Syneka Marketing is a finalist for the Australian Marketing Institute’s (AMI) Awards for Marketing Excellence, recognising its role in using marketing to create positive social change, by developing a new vision for a regional not-for-profit organisation.

Effective marketing does not need to be costly. Marketing shows how you can achieve your vision for the future”, Syneka Marketing Managing Director Alex Makin said. “Our work with Volunteering Western Victoria (VWV) resulted in a marketing plan that created a new vision, reinforced by a new brand and identity”.

Syneka Marketing is a Victorian finalist for the ‘Marketing on a Shoestring’ category in the Awards for Marketing Excellence. The submission outlined the results of a marketing plan for VWV, a not-for-profit based in Horsham that needed to redefine its purpose.

“The marketing plan elevated us into a peak organisation, that empowers communities and supports volunteers”, VWV CEO Julie Pettett explained. “We have been able to deliver new initiatives, like our Volunteering Recognition Awards, which had over 200 attendees”.

Community feedback in regard to the marketing plan has been overwhelmingly positive. A recent survey to evaluate its effectiveness, confirmed that volunteers have noticed ‘the new branding, a proactive approach and a greater presence’ for the organisation.

“Our confirmation as a finalist shows the positive impact that can be created through marketing, and how we as marketers can create social change”, Mr. Makin concluded.

About Syneka Marketing
Syneka Marketing is a full-service marketing agency in Richmond. Syneka Marketing was the first Australian marketing agency to work with not-for-profit organisations to demonstrate the positive impact of marketing. Visit www.synekamarketing.com.au.

About Volunteering Western Victoria
From our establishment in 1984 as Wimmera Volunteers, to emerging as a volunteer resource centre and coupled with our long history of service provision, Volunteering Western Victoria has continued to evolve. We are committed to implementing the supporting initiatives outlined in the strategic plan. Our organisation is in its third decade of operation and continues to grow and influence exponentially.

– ENDS –

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

More posts by Alex Makin

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