A social media map for not-for-profits

Not-for-profit Social Media Map

Alex was recently asked at a workshop, by a participant, if there was a map for not-for-profits to navigate social media.

After much research, we discovered that no such map exists!

The appropriate use of social media is becoming increasingly important in the not-for-profit sector.

We work with many not-for-profit clients on meeting their social media needs. One of the most common questions we get asked, is what platforms would be most appropriate for the organisation.

Not-for-profit Social Media Map

Not-for-profit Social Media Map

As a full service marketing agency with an interest in the not-for-profit sector and social media, we thought it would be great to design a map that would help not-for-profits make the most of social media.

Devising this map was quite a challenge!

We initially thought about outcomes, and drawing arrows to different social media platforms. However, as many social media platforms can do more than one thing, we found that this just overcomplicated things.

What we ultimately produced is a Venn diagram inspired social media map. This social media map works around outcomes, for example, if a not-for-profit organisation wanted to only showcase their pictures, Pinterest would be a suitable platform. If they were looking for a platform that was multi-functional, Facebook, Google+ and Twitter would be the way to go.

We believe that this social media map will provide the not-for-profit sector with a simple tool to not only determine what social media tools would be appropriate for their organisation, but also figure out what content would be appropriate for these platforms.


Natalia Perera

Author Natalia Perera

Natalia is Syneka Marketing’s Innovation and Strategic Insights Director. In her role she creates out of the box solutions that enable our clients to stand out from the crowd. Natalia is detail focused, creative and business savvy. She understands how to develop content that facilitates growth, and enables our clients to succeed.

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