Marketing – The Essential Element for Successful Events

By July 16, 2013 November 20th, 2014 News

Marketing is required to ensure a successful event, through understanding how to reach potential attendees and the communication tools that should be required.

Natalia and I presented an overview of event management, through a webinar hosted by Redback Conferencing.  Our webinar covered event planning, ensuring that key activities are undertaken, as well as applying a marketing methodology for promotional activities.

We also explored several forms of marketing communications, including online registration and social media. These strategies included tactics to encourage participation and to secure attendees.

The webinar is available through Youtube:

We would like to thank the many attendees that participated in today’s webinar.  We are looking at holding further webinars to discuss marketing and related topics.


Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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