Marketing is required to ensure a successful event, through understanding how to reach potential attendees and the communication tools that should be required.
Natalia and I presented an overview of event management, through a webinar hosted by Redback Conferencing. Our webinar covered event planning, ensuring that key activities are undertaken, as well as applying a marketing methodology for promotional activities.
We also explored several forms of marketing communications, including online registration and social media. These strategies included tactics to encourage participation and to secure attendees.
The webinar is available through Youtube:
We would like to thank the many attendees that participated in today’s webinar. We are looking at holding further webinars to discuss marketing and related topics.