Professional Association Management Services (PAMS) is a business that provides management services for associations, focusing on day-to-day operations.
PAMS contacted Syneka Marketing to discuss social media and its potential for the membership based associations that it manages.
Syneka Marketing provided an in-house workshop outlining common social media tools, including Facebook, Twitter, LinkedIn and others, outlining the core strengths of each, and their potential uses.
Social media needs to work in conjunction with other marketing and community activities, where its strengths of being able to reach peer networks and reinforce key messages, can be leveraged.
The workshop provided an opportunity to share Syneka Marketing’s expertise and assist PAMS in understanding how social media can work for its clients.