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Social Media Workshop with PAMS (Professional Association Management Services)

Alex conducting the workshop with PAMS

Professional Association Management Services (PAMS) is a business that provides management services for associations, focusing on day-to-day operations.

PAMS contacted Syneka Marketing to discuss social media and its potential for the membership based associations that it manages.

Alex with Richard, the Managing Director of PAMS

Alex with Richard, the Managing Director of PAMS

Syneka Marketing provided an in-house workshop outlining common social media tools, including Facebook, Twitter, LinkedIn and others, outlining the core strengths of each, and their potential uses.

Social media needs to work in conjunction with other marketing and community activities, where its strengths of being able to reach peer networks and reinforce key messages, can be leveraged.

The workshop provided an opportunity to share Syneka Marketing’s expertise and assist PAMS in understanding how social media can work for its clients.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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