This evening I was invited to the Rotary Club of Dingley Village to discuss marketing strategies and communication tools to assist in the promotion of the Club and its activities.
The Rotary Club of Dingley Village is one of 49 clubs within District 9810, covering Melbourne’s eastern and southeastern suburbs. Rotary is increasingly looking at new ways to reach prospective members and to promote club activities.
The presentation discussed the need for a consistent marketing strategy, so Club’s can identify key messages that can be used to promote activities and involvement within Rotary. One of the key strengths of individual Rotary Clubs is their local knowledge in being able to work within their communities to identify projects. Clubs need to build on this strength, while communicating key messages that are specific to their target markets.
Rotary Clubs need to embrace a variety of communications tools to assist in promoting these messages. The Internet, incorporating websites and social media provides additional opportunities to reach and engage the identified target markets.
Consistency is critical to delivering positive marketing results. There is a need to deliver cohesive branding and messages across all communication tools. Website content and social media tools can be integrated to assist in providing consistency and to save time in replicating messages.
Syneka Marketing has worked with Clubs throughout District 9810 to develop effective online marketing strategies, including a consistent website template and social media presence.