The Australian Marketing Institute is the peak body representing marketing within Australia. Syneka Marketing is a corporate member of the AMI and this evening Natalia Perera and I went to their end of year function.
The Australian Marketing Institute has launched a new vision, which hopefully will streamline governance arrangements and better position the organisation as a peak body. As a membership based organisation, the Australian Marketing Institute needs to demonstrate value to members.
One of the challenges we see, is the need to demonstrate the value of marketing as a profession. There is a need to distinguish between professional marketers and those that diminish the word ‘marketing’ without providing a cohesive strategy or promoting quick wins without considering the long-term success of a business.
The Australian Marketing Institute should define marketing and utilize this to provide value in being part of the organisation. The AMI needs to represent the interests of marketing and advocate its value to policymakers, the media and the wider community.
I’m on the Communications Subcommittee for 2013 and am looking forward to promoting the Australian Marketing Institute and its objectives.