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Wimmera Volunteers is a Volunteer Resource Centre based in Horsham, which covers five local government municipalities within Western Victoria. Core services include the recruitment of volunteers and community assisted transport services.

Wimmera Volunteers provides a number of transport programs, including community assisted transport for the frail aged and people with disabilities, as well as social outings to reduce isolation.

Significant changes are anticipated for volunteer resource centes, with the National Volunteering Strategy identifying the need for organisations to better target services.

This means that volunteer resource centres need to consider new methods to encourage volunteering. Likewise, there are ongoing changes in the provision of community assisted transport, which is a significant component of services offered by the organisation.

Syneka Marketing has been commissioned by Wimmera Volunteers to develop a marketing plan and create a future vision for the organisation.

A half-day workshop was held with the staff of Wimmera Volunteers to discuss the current organisation and a vision for the future. The feedback received from the workshop will assist in the development of the marketing plan and ensure that the strategy reflects the organisation.

While there is uncertainty in regard to the future role of Volunteer Resource Centres, there are significant opportunities available to strengthen the role and capacity of volunteering within the community.

We look forward to working with Wimmera Volunteers and developing a marketing strategy that creates a compelling future vision for the organisation.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex’s expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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