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Inaugural Meeting of the Rotary eClub of Greater Melbourne

By June 28, 2012News
Alex Makin with other charter members at the inaugural meeting of the Rotary eClub of Greater Melbourne

The Rotary eClub of Greater Melbourne was successfully charted earlier this month, after reaching the required 25 members.

This evening the Club held its first meeting, providing an opportunity for members to meet each other and to discuss the next steps for the first Rotary eClub in Victoria and Rotary District 9810.

Syneka Marketing developed the Rotary eClub of Greater Melbourne website providing an online community, with a range of interactive tools including forums and online conversations. These tools aim to replicate a Rotary meeting environment by encouraging participation, as well as maintaining a transcript of each meeting.

The eClub provides Rotary with new opportunities to expand its membership by promoting the organisation to new target markets. The Rotary eClub of Greater Melbourne will be able to complement the activities of existing Rotary Clubs within the District.

Alex Makin with other charter members at the inaugural meeting of the Rotary eClub of Greater Melbourne

Alex Makin with other charter members at the inaugural meeting of the Rotary eClub of Greater Melbourne

In particular, there are significant opportunities to promote the Club to individuals who are unable to attend weekly meetings, due to work or travel commitments. It is also important that the eClub is able to attract new members into Rotary, rather than siphoning members from other Clubs. For example, the eClub has significant potential in being able to introduce younger members into Rotary. In this regard, it will be important to promote the eClub through its community service projects and utilise this as a way to introduce Rotary to a new generation of prospective Rotarians.

Planning is now underway for the Club’s activities and an official charter event will be held in the middle of August.

For further information on the Rotary eClub of Greater Melbourne please visit www.rotaryeclubgreatermelbourne.org.au

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex’s expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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