A content calendar, is where an organisation plans the content it will deliver rather than developing ad hoc communication methods. While content calendars are useful in the offline world in terms of planning media events, they are also required for social media engagement.
Today’s #npau tweetchat discussed the importance of content calendars in both online and offline communications. Syneka Marketing participated in the discussion to offer our thoughts on content calendars and the need to plan external communications:
The #npau Tweetchats are held each Wednesday fortnight to share knowledge within the not-for-profit sector.