Marketing and the Internet – Presentation at Rotary District 9810 Assembly

Rotary Club of Ringwood

Rotary District 9810 covers Melbourne’s eastern and southeastern suburbs and including 49 individual Clubs comprised of over 1,300 Rotarians.

The District Assembly is held each year to provide incoming Club Presidents and offiebearers with sessions to assist them in their roles for the upcoming year. This morning I was invited to convene a session on marketing and communications.

The presentation discussed web-based strategies to assist Clubs in developing an effective Internet presence as well as ensuring a consistent marketing approach to reinforce the aims of Rotary and individual Clubs.

Syneka Marketing has worked with several Rotary Clubs, as well as District 9810, to develop an effective online marketing presence. The templates we have provided ensure that each Club can maintain their own website, while providing a consistent approach for Rotary’s online presence. In addition, the templates can be extended to provide an integrated social media presence, through Facebook, Twitter and LinkedIn.

This approach ensures that each Club can promote its own identity, while also maintain consistency the broader Rotary brand. A website is a marketing tool that can extend the reach of an organisation and it is important that an Internet presence achieves these outcomes.

An integrated and consistent marketing presence will assist in clearly identifying the goals of Rotary and the outcomes that are achieved by being a member of Rotary. Several Rotary Clubs have already identified the need to enhance their website and marketing presence and we look forward to our continuing work with Rotary.

Presentation delivered to Rotary Clubs at the District 9810 Assembly

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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