This morning I was interviewed by Great Ocean Radio (103.7 FM) to discuss my upcoming workshop on social media for not-for-profit and community organisations.
The interview discussed the use of social media as a marketing tool for an organisation. Social media should complement existing marketing tools by extending the reach of an organisation and engaging in its community. I also outlined possible approaches in managing social media, including the need for a designated spokesperson to manage the official online presence of an organisation.
The workshop, which was organised by Warrnambool City Council, will include a three-hour interactive session designed to discuss marketing in not-for-profit organisations and the use of social media. The Social Media and Volunteers Training Session will be held from 1pm to 4pm on Wednesday the 14th of March.
For details please visit warrnambool.vic.gov.au/volunteering