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Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

Alex delivering the webinar: Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

This month I led the Redback Business Skills Webinar, presenting ‘Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success!’

The webinar was designed to introduce participants to the marketing planning process and the need for a cohesive strategy.  Uncertain economic times means it is critical that businesses develop an effective marketing strategy that clearly defines their goals.

The presentation was designed to assist businesses in answering the following questions:

  • How will you grow revenue in 2012 and beyond?
  • What new markets or products/services will you be able to offer?
  • How can you maintain ongoing contact with existing clients and encourage repeat and increased purchasing?
  • How will you provide a cohesive strategy to promote your business or organisation?
  • How can you incorporate the Internet and social media to complement your business goals?
  • How are you going to measure your success?

Attendees were able to participate in the webinar through posting of questions on the interactive message board.  Redback undertook the role of facilitator to assist in the introduction of these questions and to encourage ongoing dialogue.

Alex delivering the webinar: Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

Alex delivering the webinar: Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

In addition, polling questions were used to help identify the positions held by the attendees and their current familiarity with social media.  The use of these tools helped to personify the webinar to ensure that content was relevant to attendees.

A video of the presentation was automatically recorded by Redback Conferencing and is available to members of the Syneka Resources Centre.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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