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Presenting at the 2011 National Conference on Volunteering

Alex will be presenting at the 2011 National Conference on Volunteering

I will be presenting a paper entitled the value of consistent marketing messages in creating innovative partnerships at the 2011 National Conference on Volunteering on Tuesday the 29th of November from 4pm.

Alex will be presenting at the 2011 National Conference on Volunteering

Alex will be presenting at the 2011 National Conference on Volunteering

The paper is supported by case studies involving Eastern Volunteers and will undertake the following:

This paper will explore the use of strategic marketing to extend the influence and reach of your organisation. The paper will guide organisations through an assessment of their marketing activities, the identification of unique strengths and the development of key marketing messages and activities.

Developing key marketing and communication messages enables organisations to leverage their strengths and deliver a consistent approach that enhances the value of their marketing activities. This provides a number of benefits including increased recognition within the community, influence within government and the ability to derive stronger value from sponsorship.

The development of a consistent marketing approach will strengthen your organisation’s profile and recognition within the community, including within government and the formation of key business partnerships.

The 2011 National Conference on Volunteering will be held on the 28th to 30th of November at the Gold Coast Convention and Exhibition Centre. For further details please visit the Volunteering Australia website.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex’s expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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