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Membership Strategies for the Rotary Club of Ringwood

By October 19, 2011 November 21st, 2014 Advice for Not-for-profit Organisations and Charities
The front cover and panels for the Rotary Club of Ringwood Brochure

Membership is a significant challenge facing Rotary with the ongoing need to generate interest in Clubs and community service.

The Rotary Club of Ringwood is one of several Clubs exploring corporate membership and this has provided an opportunity to review existing membership resources. As part of the membership committee I have assisted the Club in producing new membership brochures, as well as updating the website to reflect the projects undertaken by the Club.

The front cover and panels for the Rotary Club of Ringwood Brochure

The front cover and panels for the Rotary Club of Ringwood Brochure

It is important that the Club highlights the projects they create and support to demonstrate the outcomes that are achieved through Rotary. Volunteers are increasingly focused on projects, rather than the organisation itself, and it is therefore imperative that membership recruitment focuses on outcomes rather than purely the organisation.

A launch of the new Corporate membership package is planned for early in the new year and will be highlighted at the Rotary Club of Ringwood Annual Golf Day on the 25th of November.

For further information on the Rotary Club of Ringwood please visit www.ringwoodrotary.org.au.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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