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Establishing a web presence for the Ringwood East Traders Association

Syneka Marketing and Branding develops integrated web site solutions with e-commerce and membership facilities.

The Ringwood East Traders Association is a local business group focused on promoting the Ringwood East Shopping Precinct. The Shopping Precinct has over 70 retailers, covering fashion, beauty, crafts and fitness as well as two supermarkets and a Bendigo Community Bank.

The East Ringwood Traders Website

The East Ringwood Traders Website

Establishing an ongoing community is important to local traders as it creates ongoing customer loyalty and differentiates the shopping district to larger retailers.  In this regard the Ringwood East Traders Association established a monthly community market, which includes a barbecue that raises funds for a nominated charity.

The market is a popular fixture of the Ringwood East Shopping Precinct and succeeds in bringing the community together to experience the shops and festivities at Ringwood East.

The Traders Association has also expanded its presence to the Internet and commissioned Syneka to develop a website that would convey information on the shopping precinct, as well as a directory of traders.  The website would be used to serve as a marketing tool, listing upcoming events and providing methods for community members to stay connected with the Shopping Precinct.

The online directory provides a web presence for the traders, through a sstandardizedtemplate, that includes a profile and contact details.  The template ensures consistency with the profiles, while providing the flexibility to include images and a description, as well as links to Facebook, Twitter and other websites.

This provides an opportunity to establish a web presence for businesses that have no other form of online communications, or to complement the web presence of traders that have their own website and a presence on social media tools.

The directory enables a visitor to search for relevant businesses or to browse the range of traders that are available at the Ringwood East Shopping Precinct.  Each trader is able to manage their own listing ensuring it remains up-to-date and easy to change.

The Ringwood East Traders Association is now planning on including the website on its other promotional tools to offer a cohesive approach to marketing the Ringwood East Traders Association.  This evening saw the launch of the Ringwood East Traders Association website and is available at www.eastringwoodshops.com.au.

 

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex’s expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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