The Maroondah Business Association, which was formerly known as Maroondah HomeBiz, provides a supportive and nurturing environment for businesses within Maroondah. The Association has an emphasis on networking, business knowledge, workshops and practical support through providing monthly guest speakers and other events.
Tonight’s guest speaker discussed social networking providing an overview of the various social networking sites and their relevance to an increasing demographic. The speaker offered insight into the various social media tools and some background in regard to search engine optimization.
While businesses need to certainly utilize social networking, its usage needs to be viewed in the context of an overarching marketing strategy. It is imperative that a business is consistent in its forms of communication to ensure that key messages are articulated clearly and accurately. A marketing plan will help leverage the strengths of differing mediums to ensure a comprehensive approach to reaching your target audience.
The Maroondah Business Association picks two businesses that can provide an overview on their products or services. Syneka was chosen to provide an overview and I will be introducing Syneka’s services to the group at the next meeting.
