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Maroondah Business Association – AGM and Social Networking

The Maroondah Business Association, which was formerly known as Maroondah HomeBiz, provides a supportive and nurturing environment for businesses within Maroondah.  The Association has an emphasis on networking, business knowledge, workshops and practical support through providing monthly guest speakers and other events.

Tonight’s guest speaker discussed social networking providing an overview of the various social networking sites and their relevance to an increasing demographic. The speaker offered insight into the various social media tools and some background in regard to search engine optimization.

While businesses need to certainly utilize social networking, its usage needs to be viewed in the context of an overarching marketing strategy.  It is imperative that a business is consistent in its forms of communication to ensure that key messages are articulated clearly and accurately. A marketing plan will help leverage the strengths of differing mediums to ensure a comprehensive approach to reaching your target audience.

The Maroondah Business Association picks two businesses that can provide an overview on their products or services. Syneka was chosen to provide an overview and I will be introducing Syneka’s services to the group at the next meeting.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex’s expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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