The BizConnect Maroondah Business Breakfast Series provides networking opportunities for businesses within the municipality and features prominent speakers, who discuss the experiences they have had within their business.
This morning’s speaker was Kristina Karlsson, who formed stationery label kikki.K after identifying a gap in the market for stylish but practical stationery products. Kristina now has 25 retail boutiques within Australia and New Zealand, as well as a prominent online store and web presence.
Kristina spoke about her determination to create a new range of stationery that is decorative, as well as functional. This ensured that she created a new market, rather than compete directly with other stationery stores. As a a result, Kristina was able to prevent her products from being seen as another commodity and was able to create value and an experience for the customer.
Kristina’s network of retail boutiques continues to grow as she reaches to new demographics for her products.