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February BizConnect Business Breakfast

By February 18, 2010Advice for Businesses, News

The BizConnect Maroondah Business Breakfast Series provides networking opportunities for businesses within the municipality and features prominent speakers, who discuss the experiences they have had within their business.

This morning’s speaker was Kristina Karlsson, who formed stationery label kikki.K after identifying a gap in the market for stylish but practical stationery products. Kristina now has 25 retail boutiques within Australia and New Zealand, as well as a prominent online store and web presence.

Kristina spoke about her determination to create a new range of stationery that is decorative, as well as functional. This ensured that she created a new market, rather than compete directly with other stationery stores. As a a result, Kristina was able to prevent her products from being seen as another commodity and was able to create value and an experience for the customer.

Kristina’s network of retail boutiques continues to grow as she reaches to new demographics for her products.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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