Syneka participated in the Maroondah Mega Marketing Exhibition as part of the Maroondah Business Week. The exhibition provides a networking opportunity for local businesses, as well as featuring a number of guest speakers covering marketing and the Internet.
The Australian Bureau of Statistics was one of the guest speakers who discussed the data that is available through the Australian Census and other statistical catalogues.
The Australian Bureau of Statistics includes a wealth of information, including basic demographic data, as well as more in-depth studies, such as exploring civic participation and social trends.
This information, when analysed can help determine potential demand for a product or service, as well as identify possible target markets. In addition, trend analysis can help determine future growth potential or other opportunities and threats that may occur.
For more information on the Australian Bureau of Statistics please visit www.abs.gov.au.