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Maroondah Mega Marketing Exhibition

Syneka participated in the Maroondah Mega Marketing Exhibition as part of the Maroondah Business Week. The exhibition provides a networking opportunity for local businesses, as well as featuring a number of guest speakers covering marketing and the Internet.

The Australian Bureau of Statistics was one of the guest speakers who discussed the data that is available through the Australian Census and other statistical catalogues.

The Australian Bureau of Statistics includes a wealth of information, including basic demographic data, as well as more in-depth studies, such as exploring civic participation and social trends.

Information is critical to the success of any business plan or marketing strategy and the Australian Bureau of Statistics provides information that should form the basis of most planning activities.

This information, when analysed can help determine potential demand for a product or service, as well as identify possible target markets. In addition, trend analysis can help determine future growth potential or other opportunities and threats that may occur.

For more information on the Australian Bureau of Statistics please visit www.abs.gov.au.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex’s expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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