Marketing exists to create value – for customers, shareholders and society as a whole.

Unfortunately, the need for marketing to deliver value is lost on fly-by-night agencies and consultants that execute tactics, without providing the strategic rigour needed to deliver outcomes that positively impact growth and loyalty.

As a result, many businesses, not-for-profit organisations and government agencies throw good money after bad, causing potential reputational and financial risks due to misalignment.

Isolated tactics only benefit the agencies that execute disparate activities. Our Marketing Governance Framework embeds a strategic approach that fully assesses risk, identifies personnel requirements, recognises financial return and embeds metrics to measure marketing performance.

We are the leading authority on Marketing Governance.