Syneka Marketing is the leading authority and Strategic Marketing Consultancy for Marketing Governance.
The way marketing is viewed by business, not-for-profit organisations and government is fundamentally flawed. Positions are created, budgets are allocated and tasks are executed with little thought as to the purpose behind these activities, or how it should be measured.
The constant churn of agencies and downsizing of marketing teams, shows it is clear that marketing has failed to deliver value.
This is why we are Redefining Marketing
Marketing exists to create value – for customers, shareholders and society as a whole. Unfortunately this appears to be lost on the world fly-by-night agencies and consultants that execute tactics, without providing the strategic rigour needed to align marketing outcomes with business goals. As a result, many businesses, not-for-profit organisations and government agencies throw good money after bad, simply because they fail to ask the right questions.
As the leading authority on Marketing Governance, we ensure that your marketing outcomes are aligned with your strategic goals. We ensure that you ask the right questions, so you can receive the right answers, ensuring that your marketing activities deliver value by strengthening behavioural change, customer acquisition and retention.
Isolated tactics only benefit the agencies that execute disparate activities. Our Marketing Governance Framework embeds a strategic approach that fully assesses risk, identifies personnel requirements, recognises financial return and embeds metrics to measure marketing performance.
This is why have an international portfolio of leading businesses, not-for-profit organisations and social enterprises.