Marketing Blog by Syneka - Businesses - Not-for-Profits

Home » Blog

Marketing Your Strengths – Presenting at Connecting Up 2012

Posted on May 2, 2012 by Alex Makin in News, Not-for-profit Organisations, Presentations, Resources

I was one of the presenters on the second day of Connecting Up 2012, where I led a session covering marketing and how not-for-profit organisations can develop a marketing plan around their key strengths.

While understanding one’s strengths is important in most contexts, it is particularly important in not-for-profit organisations where there are competing demands and limited resources.

A strength is something an organisation does well and typically does better than others, providing a unique attribute that differentiates the organisation in terms of receiving clients, volunteers, supporters, donations or grants from funding bodies.

Marketing Your Strengths outlined the process required to develop a marketing plan looked at how a not-for-profit organisation can frame its key messages and reach its target market. Continue Reading →

Tagged aims, attribute, business partners, businesses, case study, community organisations, conference, connecting up, consistency, contexts, core strengths, donation, donations, donors, Eastern Volunteers, funding, governance, Government, limited resources, marketing, marketing campaign, marketing plan, marketing tool, media, organisations, partnerships, presentation, social media, stakeholders, success, support, target, target market, target markets, tools, volunteer, volunteer resource centre, volunteers

#CU12 – the Connecting Up 2012 Conference

Posted on May 1, 2012 by Alex Makin in News, Not-for-profit Organisations

Connecting Up is a not-for-profit organisation that exists to enhance the level of IT and technology within other not-for-profit organisations. Connecting Up holds an annual conference and this year I was a guest presenter holding the session ‘Marketing Your Strengths’.

The Connecting Up Conference began with a breakfast featuring two speakers from the Australian Charities and Not-for-profits Commission (ACNC). The Commission is as a statutory authority responsible for regulating the not-for-profit sector.

The Commission’s short-term focus will be charities, particularly in considering taxation concessions (such as DGR and PBI status) and reporting requirements. It is anticipated however that other not-for-profit organisations will be part of the Commission’s responsibilities over the longer term. Continue Reading →

Tagged australian charities, commonwealth, concessions, conference, connecting up, guest presenter, harmonisation, marketing, networking, not-for-profits, operational tasks, organisations, social media, social networking, speakers, statutory authority, technology

Connecting Up Guest Post – Foundations of a Marketing Campaign

Posted on May 1, 2012 by Alex Makin in Advice, Not-for-profit Organisations

I will be speaking at the #CU12 Conference where I will be presenting the session Marketing Your Strengths from 1.30pm at North Wharf 1 on Wednesday.

Connecting Up is a not-for-profit organisation that encourages the use and adoption of IT within community organisations, with the conference covering marketing, social media and information technology.

ConnectingUp encouraged presenters to provide a guest blog post and the following article provides an introduction to our Power Session – Marketing Your Strengths:

Need a good example of a successful marketing campaign? Alex Makin from Syneka Marketing shares a case study from Eastern Volunteers

Marketing, like most other activities, works best when you identify your goals. Continue Reading →

Tagged alex makin, audiences, business partners, case study, communication tools, community organisations, conference, connecting up, consistent theme, donations, Eastern Volunteers, email, fundraising, fundraising campaign, Government, marketing, marketing campaign, planning, social media, success, successful marketing, support, target audience, technology, volunteer, volunteer recruitment

Donors who contributed at least $500 for recognised for their efforts in securing a piece of the future of Eastern Voluteers

Eastern Volunteers Building Unveiling

Posted on April 23, 2012 by Alex Makin in News

Eastern Volunteers is a not-for-profit organisation, that provides volunteer recruitment and community assisted transport across the Cities of Whitehorse, Maroondah and the Yarra Ranges. Like many community organisations, Eastern Volunteers has had a transient history, being moved from various locations over its 35 year history.

In 2006, Eastern Volunteers established the goal of wanting to purchase its own premises, providing an opportunity to establish a permanent and accessible location for the delivery of its services. To assist in this objective Eastern Volunteers established a Building Fund, diverting half of its operational surplus to enable a property purchase.

In 2011, the building that was being leased by Eastern Volunteers became available for purchase. Continue Reading →

Tagged accessible location, business, business donations, businesses, community organisations, donation, donations, donors, Eastern Volunteers, funding, marketing, maroondah, master of ceremonies, support, unveiling, volunteer, volunteer recruitment, volunteers

Leadership Excellence: Attributes of High Achievers

Posted on April 20, 2012 by Kevin Cahalane in Advice, Business, Government, Not-for-profit Organisations

Whatever your chosen profession, detailed below is a checklist of key attributes displayed by those who are at the top of their profession – as leaders of their people and a credit to themselves and their organisation.

LEADERSHIP. Develop and communicate clearly a vision of the future that is in line with the corporate vision, mission and goals. Top leaders challenge the status quo within their span of control and field of influence and seek innovative ways to move forward toward making the vision a reality. They take risks and inspire and empower others to be a part of making that vision a reality. Continue Reading →

Tagged corporate vision, education, educational opportunities, management team, motivational environment, organisation leadership, organisations, professional development, success, support, vision mission, vision of the future

Syneka Marketing

Success Starts with Strategy

Eastern Volunteers Building Unveiling

Leadership Excellence: Attributes of High Achievers

Recent Blog Entries

Recent Comments

Subscribe to Syneka Snippets

Blog Tags